Why is Sri Adhik. Bros. falling/rising?

As of 01-Sep, Sri Adhikari Brothers Television Network Ltd's stock price is currently at 1,130.00, reflecting an increase of 38.2 points or 3.5%. The stock has shown strong performance today, outperforming its sector by 3.33%, reaching an intraday high of Rs 1,146.35, although it also touched a low of Rs 1,050. The stock has demonstrated a positive trend over the past week and month, with returns of 8.21% and 9.41%, respectively. However, it has a negative book value and weak long-term fundamentals, indicated by a poor EBIT to Interest ratio and low profitability. Despite these concerns, high institutional holdings have increased by 39.41% over the previous quarter, suggesting confidence from more knowledgeable investors. In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has declined by 1.56% over the past week and 0.29% over the past month. This indicates that Sri Adhikari Brothers has been able to capitalize on market conditions better than the overall market. While the stock has generated a remarkable 96.90% return over the past year, its profitability remains a concern, as evidenced by negative quarterly results. The combination of strong short-term performance and institutional support, despite underlying weaknesses, contributes to the stock's rising price.