Why is Sri Adhik. Bros. falling/rising?

As of 03-Sep, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 1,095.50, reflecting an increase of Rs 19.9 or 1.85%. Today's price summary indicates that the stock outperformed its sector by 1.92%, reaching an intraday high of Rs 1,108, although it also touched a low of Rs 1,043.6. Over the past year, the stock has generated impressive returns of 83.49%, significantly outperforming the benchmark Sensex, which has seen a decline of 2.41% in the same period. However, the stock's performance over the year-to-date shows a decline of 29.63%, indicating volatility. The company has high institutional holdings at 39.5%, which have increased by 39.41% over the previous quarter, suggesting confidence from institutional investors despite the company's weak long-term fundamentals, including a negative book value and poor profitability metrics.
In the broader market context, the stock's short-term performance has been relatively stable, with a slight decline of 0.09% over the past week, while the Sensex has decreased by 0.27%. This indicates that the stock is holding up better than the overall market in the short term. However, the significant drop in delivery volume by 74.23% against the 5-day average raises concerns about investor participation and liquidity. Despite the positive long-term returns and institutional confidence, the company's weak financial health and negative earnings in recent quarters present risks that could affect future performance.