Why is Sri Adhik. Bros. falling/rising?

As of 05-Sep, Sri Adhikari Brothers Television Network Ltd is experiencing a decline in its stock price, currently at Rs 1,030.00, which represents a decrease of Rs 30.0 or 2.83%. The stock has underperformed its sector by 2.63% today and has been on a downward trend, falling consecutively for the last two days with a total decline of 5.98%. Although the stock opened with a gain of 4.24% and reached an intraday high of Rs 1,104.9, it also touched a low of Rs 1,002, indicating high volatility with an intraday range of Rs 102.9. Over the past week, the stock has decreased by 5.66%, and its year-to-date performance shows a significant drop of 33.83%, despite a strong long-term performance of 65.83% over the past year.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has gained 1.13% over the past week and 3.29% year-to-date. The company has high institutional holdings at 39.5%, which have increased by 39.41% over the previous quarter, suggesting some confidence among institutional investors. However, the company faces significant challenges, including a negative book value and weak long-term fundamentals, as indicated by a poor EBIT to Interest ratio of -6.09 and a low return on equity of 1.04%. Additionally, the negative financial results reported for June 25, including a substantial drop in profit after tax, further contribute to the stock's downward pressure, despite its historical performance.