Why is Sri KPR Inds. falling/rising?

As of 18-Jul, Sri KPR Industries Ltd is experiencing a decline in its stock price, currently at Rs 35.00, reflecting a decrease of Rs 1.7 or 4.63%. Today's performance indicates that the stock has underperformed its sector by 4.13%, following a trend reversal after three consecutive days of gains. The stock touched an intraday low of Rs 35, and while it is trading above its moving averages, the weighted average price suggests that more volume was traded closer to this low price. Despite a strong performance over the past month with a return of 39.44%, the company faces significant challenges, including operating losses and weak long-term fundamentals, as evidenced by a poor EBIT to Interest ratio and a low Return on Equity of 4.45%. Additionally, the company's profits have fallen by 47.8% over the past year, contributing to a negative sentiment among investors.
Broader market context shows that while Sri KPR Industries has outperformed the Sensex in the short term, with a 1-week return of 6.71% compared to the benchmark's -0.90%, the overall market conditions remain challenging. The company's recent performance is further impacted by a reduction in promoter confidence, as they have decreased their stake by 0.74%, which may signal a lack of faith in the company's future prospects. This combination of negative financial indicators and reduced confidence from promoters is likely contributing to the stock's current downward movement, despite its previous gains.