Why is Star Housing Fin falling/rising?

As of 17-Jul, Star Housing Finance Ltd's stock price is currently at 32.82, reflecting a decline of 0.76, or 2.26%. The stock has been underperforming, having fallen consecutively for the last two days with a total decrease of 2.76% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has also seen a drop in investor participation, with delivery volume falling by 21.61% compared to the 5-day average. Despite reporting very positive results with a 69.69% growth in net sales and a consistent record of positive results over the last 13 quarters, the stock has generated a significant return of -32.59% over the past year, indicating weak long-term fundamental strength.
In the broader market context, the stock has underperformed the benchmark Sensex, which has gained 1.91% over the past year, while Star Housing Finance Ltd has seen a decline of 32.59%. This stark contrast highlights the stock's struggles in comparison to the overall market performance. Furthermore, the stock's weak long-term performance is evident as it has underperformed the BSE500 over various time frames, including the last three years and one year. Although the company has attractive valuations with a PEG ratio of 0.9 and a return on equity of 7.7, the overall negative sentiment surrounding its recent performance and declining investor interest contribute to its current downward price movement.