Why is Star Housing Fin falling/rising?

As of 23-Jul, Star Housing Finance Ltd's stock price is currently at 30.05, reflecting a decrease of 2.48, or 7.62%. The stock has been underperforming significantly, having fallen consecutively for the last three days, resulting in a total decline of 8.94% during this period. Additionally, it has underperformed its sector by 6.92% today. The stock's performance over the past week shows a decline of 10.51%, and it has experienced a substantial drop of 37.07% year-to-date. Despite the company reporting strong growth in net sales and positive results over the last 13 quarters, the stock's long-term fundamental strength is perceived as weak, with a low average return on equity of 5.73%, contributing to its recent price decline.
In the broader market context, the Sensex has shown a slight increase of 0.11% over the past week, contrasting sharply with Star Housing Finance's negative performance. This indicates that while the overall market has been stable, Star Housing Finance has struggled significantly. The stock's poor performance is further highlighted by its negative returns over various periods, including a 38.57% decline over the past year, compared to the Sensex's 2.86% increase in the same timeframe. This stark contrast emphasizes the stock's challenges in attracting investor confidence, despite some positive financial metrics.