Why is Star Housing Fin falling/rising?

As of 24-Jul, Star Housing Finance Ltd is currently priced at 29.90, reflecting a decrease of 0.15, or 0.5%. The stock has been on a downward trend, having fallen for the last four consecutive days, resulting in a total decline of 9.39% during this period. In terms of performance against benchmarks, the stock has underperformed significantly, with a year-to-date return of -37.38% compared to the Sensex's gain of 5.18%. Despite reporting strong growth in net sales and positive results over the last 13 quarters, the stock's long-term fundamentals are weak, as indicated by a low average return on equity of 5.73%. This combination of factors contributes to the stock's recent decline.
In the broader market context, Star Housing Finance's short-term performance is notably poor when compared to the Sensex, which has only seen a slight decline of 0.09% over the past week. The stock's performance over the last month has also been disappointing, with a drop of 19.60%, while the Sensex has managed a modest increase of 0.16%. Although there has been a rise in investor participation, as evidenced by a 25.13% increase in delivery volume, the overall sentiment remains negative due to the stock's significant underperformance over various time frames. This ongoing trend of falling prices, coupled with weak long-term fundamentals, suggests a challenging outlook for Star Housing Finance Ltd.