Why is Star Housing Fin falling/rising?

As of 25-Jul, Star Housing Finance Ltd is experiencing a decline in its stock price, currently at Rs 27.77, which reflects a decrease of Rs 2.13 or 7.12%. The stock has hit a new 52-week low of Rs 26 today and has been on a downward trend, losing 15.85% over the past week and 21.00% over the past month. The stock has underperformed its sector by 4.75% today and has seen a significant drop in investor participation, with delivery volume decreasing by 21.21% compared to the five-day average. Despite the company reporting strong growth in net sales and positive results over the last 13 quarters, the stock's long-term performance has been weak, with a return of -44.97% over the past year and a below-average return on equity of 5.73%, contributing to its recent price decline.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with the Sensex only declining by 0.36% over the past week, while Star Housing Finance Ltd has dropped by 15.85%. This stark contrast highlights the stock's underperformance relative to the market. Additionally, the finance and housing sector has also seen a decline of 2.35%, indicating a challenging environment for stocks in this sector. Overall, the combination of weak long-term fundamentals, high volatility, and a significant drop in investor interest has led to the stock's continued decline.