Why is Starcom Info. falling/rising?

As of 10-Jul, Starcom Information Technology Ltd is experiencing a decline in its stock price, currently at Rs 52.25, reflecting a decrease of Rs 2.74 or 4.98%. The stock has underperformed significantly, with a 1-week return of -4.48% and a 1-month return of -6.35%. It is also close to its 52-week low, just 3.83% above Rs 50.25. The stock's trading activity has been erratic, with a notable drop in delivery volume by 99.32% compared to the 5-day average, indicating reduced investor interest. Additionally, the company has a negative book value and has shown poor long-term growth, with net sales declining at an annual rate of -25.97% over the past five years, contributing to the stock's weak performance.
In the broader market context, the Sensex has remained relatively stable, with a slight decline of only 0.06% over the past week, contrasting sharply with Starcom's significant drop. The company's consistent underperformance against the benchmark over the last three years, coupled with a negative EBITDA and a high debt-to-equity ratio, raises concerns about its financial health. Furthermore, the reduction in promoter confidence, with a 9.21% decrease in their stake, suggests a lack of faith in the company's future prospects, which may further deter potential investors.