Why is Starcom Info. falling/rising?

As of 01-Aug, Starcom Information Technology Ltd is experiencing a decline in its stock price, currently at 70.88, which reflects a decrease of 0.42 or 0.59%. Despite outperforming its sector by 1.01% today, the stock's performance has been mixed, with a notable increase of 30.06% over the past month, contrasting with a year-to-date decline of 38.37%. The stock is currently trading above its 5-day, 20-day, and 50-day moving averages, but below its 100-day and 200-day moving averages. However, there is a concerning trend in investor participation, as the delivery volume has fallen significantly by 83.4% compared to the 5-day average. Additionally, the company's negative book value and weak long-term growth, evidenced by a -25.97% annual decline in net sales over the last five years, contribute to its current stock performance.
In the broader market context, Starcom's short-term return of +5.48% over the past week stands in stark contrast to the Sensex, which has declined by 1.06% during the same period. This indicates that while the stock has shown some resilience recently, it is still facing significant challenges, including high debt levels and a negative EBITDA, which render it a risky investment. Furthermore, the reduction in promoter confidence, with a 9.21% decrease in their stake, suggests a lack of faith in the company's future prospects, which could further impact investor sentiment and stock performance moving forward.