Why is Starcom Info. falling/rising?

As of 14-Aug, Starcom Information Technology Ltd is experiencing a slight decline in its stock price, currently at 73.84, with a change of -0.01 (-0.01%). The stock has been losing value for the last three days, resulting in a total decline of -0.2% during this period. Additionally, the stock's performance today is in line with the sector, but it has shown erratic trading, not trading on 2 out of the last 20 days. The stock's delivery volume has significantly decreased, falling by -99.62% against the 5-day average, indicating a drop in investor participation. Furthermore, the company has a negative book value and poor long-term growth metrics, with net sales declining at an annual rate of -25.97% over the last five years, contributing to its weak fundamental strength.
In the broader market context, the stock has outperformed the Sensex in the short term, with a 1-week return of +1.16% compared to the benchmark's -0.03%. However, the year-to-date performance shows a stark contrast, with Starcom down -35.79% while the Sensex is up +3.15%. The decline in institutional investor participation, with a decrease of -1.06% in their stake, further exacerbates the stock's challenges, as these investors typically have more resources to analyze company fundamentals. Overall, the combination of weak financial health, declining investor interest, and poor long-term growth prospects is contributing to the stock's recent downward movement.