Why is Starcom Info. falling/rising?

As of 29-Sep, Starcom Information Technology Ltd is experiencing a decline in its stock price, currently at 98.54, reflecting a decrease of 2.01 (-2.0%). The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total return of -9.6% over that period. Today, it opened with a loss of 2% and has not traded outside this price range. The stock's performance over the past year shows a return of -13.94%, indicating consistent underperformance against the benchmark. Additionally, the company faces significant challenges, including a negative book value, high debt levels, and a weak long-term growth outlook, with net sales declining at an annual rate of -21.51%. Institutional investor participation has also decreased, suggesting a lack of confidence in the company's fundamentals.
In the broader market context, the Sensex has shown a decline of only 2.18% over the past week, indicating that Starcom's short-term performance is significantly worse than the benchmark. While the stock has seen a positive return of 30.88% over the past month, the recent trend highlights a troubling pattern of underperformance, particularly over the last three years where it has consistently lagged behind the BSE500. The combination of falling investor participation, negative EBITDA, and poor long-term growth prospects contributes to a bearish sentiment surrounding the stock, reinforcing its current downward trajectory.