Why is Starcom Info. falling/rising?

As of 06-Oct, Starcom Information Technology Ltd is experiencing a decline in its stock price, currently at 90.90, which reflects a decrease of 1.85 or 1.99%. The stock has been underperforming significantly, having lost 16.61% over the last nine consecutive days. It opened at 90.90 and has not traded outside this range. In terms of returns, the stock has seen a 7.75% decline over the past week, a 3.29% drop in the last month, and a substantial 20.96% decrease year-to-date. The company is facing challenges such as a negative book value, poor long-term growth, and high debt levels, which contribute to its weak fundamental strength and have led to its classification as a strong sell.
In the broader market context, the stock's performance has been notably worse than the benchmark, with the Sensex gaining 1.77% over the past week while Starcom's stock has fallen. The IT sector has seen a slight increase of 2.17%, further highlighting Starcom's struggles. Additionally, there has been a marked decrease in institutional investor participation, which fell by 1.06% in the previous quarter, indicating a lack of confidence in the stock's prospects. This consistent underperformance against the benchmark over the last three years, coupled with a negative EBITDA and declining sales, underscores the challenges facing Starcom Information Technology Ltd.