Why is Starcom Info. falling/rising?

As of 14-Nov, Starcom Information Technology Ltd is experiencing a decline in its stock price, currently at Rs 53.23, which represents a decrease of Rs 2.77 or 4.95%. The stock has significantly underperformed, with a 1-week return of -14.15% and a staggering 1-month return of -33.92%. Today's trading activity reflects this trend, as the stock touched an intraday low of Rs 53.21 and is trading below all key moving averages. Additionally, there has been a drastic reduction in investor participation, with delivery volume plummeting by 97.42% compared to the 5-day average. The company's negative book value, high debt levels, and declining promoter confidence, with a 20.62% reduction in their stake, further contribute to the stock's weak performance and investor sentiment.
In the broader market context, the Sensex has shown resilience with a 1-week gain of 1.62% and a 1-month increase of 3.09%, contrasting sharply with Starcom's poor performance. The stock's significant underperformance against the benchmark indices over various periods, including a year-to-date decline of -53.71% compared to the Sensex's gain of 8.22%, highlights the challenges faced by the company. This disparity indicates that while the overall market may be recovering, Starcom is struggling to attract investor confidence, resulting in its continued decline in stock price.