Why is Starteck Fin. falling/rising?

As of 17-Jul, Starteck Finance Ltd's stock is rising, currently priced at 307.00, reflecting an increase of 10.4 or 3.51%. The stock has shown strong performance today, outperforming its sector by 3.84% and opening with a gain of 2.66%. It reached an intraday high of Rs 309.6, which is a 4.38% increase. Over the past week, the stock has risen by 4.78%, and in the last month, it has gained 7.47%. However, despite a 10.87% return over the past year, the company's profits have declined by 29.3%, and it has a relatively low Return on Equity (ROE) of 4.8, indicating some underlying weaknesses. The stock is trading at a premium compared to its peers, which may also influence investor sentiment.
In the broader market context, Starteck Finance Ltd's recent performance stands out as it has significantly outperformed the benchmark Sensex, which has declined by 1.12% over the past week. While the stock has shown positive short-term returns, the overall market has been less favorable, with the BSE500 index yielding only a 0.26% return over the past year. This contrast highlights the stock's ability to attract investor interest despite its declining profits and weak long-term growth indicators. The falling investor participation, as evidenced by a 79.84% drop in delivery volume, suggests that while the stock is currently rising, there may be concerns about its sustainability in the long run.