Why is Steel City Sec. falling/rising?

As of 19-Jun, Steel City Securities Ltd is experiencing a decline in its stock price, currently at 100.34, reflecting a decrease of 3.19 or 3.08%. The stock has underperformed its sector by 1.75% today and has shown a significant drop in delivery volume, falling by 87.69% against the 5-day average. Over the past week, the stock has decreased by 10.54%, while its year-to-date performance shows a decline of 14.18%. Despite a high dividend yield of 4.83% and a very attractive valuation with a Price to Book Value of 1.2, the company has faced challenges with a weak long-term fundamental strength, as indicated by a net sales decline of 20.65% and a significant drop in profits. Promoter confidence has increased with a 1.78% rise in stake, which may provide some support, but the overall negative trends in sales and earnings are weighing heavily on the stock's performance.
In the broader market context, Steel City Securities Ltd's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -10.54% compared to the Sensex's -0.38%. This stark contrast highlights the stock's struggles relative to the market, particularly as it has also underperformed over the past month and year-to-date. While the Sensex has shown a positive return of 4.86% year-to-date, Steel City Securities Ltd has faced a substantial decline, indicating that broader market conditions are not favoring the stock at this time. The combination of declining sales, reduced investor participation, and underperformance against the benchmark suggests that the stock is facing significant headwinds.