Why is Steel City Sec. falling/rising?

As of 04-Jul, Steel City Securities Ltd is experiencing a decline in its stock price, currently at 110.41, which reflects a decrease of 0.88 or 0.79%. Today's performance indicates that the stock has underperformed its sector by 0.92%. Despite being above the 20-day, 50-day, 100-day, and 200-day moving averages, it is below the 5-day moving average. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 78.71% compared to the 5-day average. Over the past year, the stock has generated a return of 22.71%, outperforming the broader market, but recent quarterly results show a concerning decline in net sales and profits, which may be contributing to the current price movement.
In the broader market context, the stock's short-term performance has been weaker than the benchmark, with a 1-week return of -4.31% compared to the Sensex's -0.69%. While the company has a high dividend yield of 4.49% and rising promoter confidence due to an increase in their stake, the overall weak long-term fundamental strength, indicated by a low average return on equity and declining quarterly financial metrics, may be causing investors to reassess their positions. This combination of factors suggests that despite some positive indicators, the stock's recent performance is being negatively impacted by declining sales and profits, leading to its current downward price trend.