Why is Steel City Sec. falling/rising?

As of 21-Jul, Steel City Securities Ltd is experiencing a price increase, currently at 109.09, reflecting a change of 1.94 or 1.81% upward. The stock has outperformed its sector by 0.95% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has risen by 1.05%, and in the last month, it has shown a significant increase of 6.51%. Despite a decline in investor participation, with delivery volume falling by 53.06% against the 5-day average, the stock's high dividend yield of 4.67% and attractive valuation, indicated by a return on equity (ROE) of 13.2 and a price-to-book value of 1.3, contribute positively to its recent performance. Additionally, the promoters' increased stake by 1.78% signals confidence in the company's future.
In the broader market context, Steel City Securities has outperformed the Sensex, which has shown a minimal increase of 0.03% over the past week. While the stock has generated a return of 26.06% over the past year, the Sensex has only increased by 2.28% in the same period, highlighting the stock's strong market-beating performance. However, it is important to note that the company's long-term fundamentals show weakness, with net sales declining by 20.65% and profit after tax falling by 33.4% in the most recent quarter. Despite these negative factors, the stock's recent upward movement is primarily driven by short-term performance and promoter confidence.