Why is Sugal & Damani falling/rising?

As of 08-Jul, Sugal & Damani Share Brokers Ltd is experiencing a decline in its stock price, currently at Rs 103.15, which reflects a decrease of Rs 2.1 or 2.0%. The stock has been underperforming, having fallen consecutively for the last 14 days, resulting in a total decline of 24.5% during this period. Today, it opened with a loss of 2% and has not traded outside this price point, indicating a lack of volatility. Despite its impressive long-term performance, with a 232.74% return over the past year, the stock is currently facing challenges, including a significant drop in investor participation, as evidenced by a 67.48% decrease in delivery volume compared to the 5-day average.
In the broader market context, the Sensex has shown a slight increase of 0.02% over the past week, contrasting with Sugal & Damani's 9.48% decline during the same period. While the company has reported strong financial growth, including a 180.25% increase in operating profit and consistent positive results over the last four quarters, the recent price movement suggests that short-term investor sentiment is negatively impacted. The stock's current trading price is above its longer-term moving averages, yet below its shorter-term averages, indicating mixed signals in market perception. Overall, the combination of declining investor interest and recent price trends has contributed to the stock's current downward trajectory.