Why is Sugal & Damani falling/rising?

As of 04-September, Sugal & Damani Share Brokers Ltd is experiencing a decline in its stock price, currently at Rs 92.15, reflecting a decrease of Rs 4.85 or 5.0%. The stock has underperformed its sector by 5.41% today, reaching an intraday low of Rs 92.15. Despite a significant year-to-date increase of 14.81% and impressive long-term gains, including a 91.98% rise over the past year, the stock has seen a decline of 8.76% over the last month. The moving averages indicate that while the stock is above the 200-day moving average, it is below the shorter-term moving averages, suggesting a potential bearish trend. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 285.92% against the 5-day average, indicating heightened trading activity, although the absence of specific positive or negative factors limits a comprehensive analysis of the stock's recent movement.
Broader Market Context: In the context of the broader market, the Sensex has shown a positive return of 0.80% over the past week, contrasting with Sugal & Damani's decline of 1.44% during the same period. This underperformance highlights the stock's struggle relative to the benchmark index, particularly in the short term. While the stock has performed well over the longer term compared to the Sensex, the recent negative movement suggests that it may be facing challenges that are not impacting the broader market similarly.