Why is Sugal & Damani falling/rising?

As of 14-Nov, Sugal & Damani Share Brokers Ltd is experiencing a decline in its stock price, currently at Rs 76.95, which represents a decrease of 4.05 or 5.0%. The stock has underperformed its sector by 5.76% today and has fallen after two consecutive days of gains. It reached an intraday high of Rs 84.8 but subsequently dropped to its current low. The stock is trading below all its moving averages (5-day, 20-day, 50-day, 100-day, and 200-day), indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 43.38% compared to the 5-day average, which suggests reduced interest from investors.
In the broader market context, Sugal & Damani's short-term performance has been notably poor, with a 1-week return of -5.93% compared to a positive return of +1.62% for the Sensex. Over the past month, the stock has also declined by 6.16%, while the Sensex has increased by 3.09%. This stark contrast highlights the stock's underperformance relative to the benchmark index. Despite a strong long-term performance over 3 years and 5 years, the recent trends indicate a significant downturn, influenced by both internal factors such as declining trading volumes and external market conditions.