Why is Sula Vineyards falling/rising?

As of 29-Sep, Sula Vineyards Ltd is experiencing a decline in its stock price, currently at Rs 259.00, which reflects a decrease of Rs 5.8 or 2.19%. The stock has been underperforming, having lost 8.44% over the last five days and is trading below all its moving averages. Additionally, the stock has generated a return of -46.08% over the past year, with profits falling by 39%. The company has also reported negative results for the last two consecutive quarters, with significant declines in both profit before tax and profit after tax compared to previous averages. Despite having high management efficiency and a strong ability to service debt, these positive factors are overshadowed by the poor long-term growth and declining sales.
In the broader market context, Sula Vineyards' short-term performance is notably worse than the benchmark, with a 1-week return of -8.87% compared to the Sensex's -2.18%. This underperformance is indicative of broader challenges faced by the company, as it has consistently lagged behind the BSE500 over various time frames. The high institutional holdings suggest that while there is some confidence in the company's fundamentals, the recent financial results and declining sales have led to a lack of investor participation, further contributing to the stock's downward trend.