Why is Sun TV Network falling/rising?

As of 14-Jul, Sun TV Network Ltd. is currently priced at 572.90, reflecting an increase of 5.65, or 1.0%. The stock has been gaining over the last two days, with a total return of 1.1% during this period. However, it has underperformed its sector by 0.38% today and is trading below its moving averages across various time frames. Over the past year, the stock has seen a significant decline of 29.01%, and its profits have decreased by 9.3%. Despite having a high return on equity (ROE) of 18.69% and a fair valuation relative to peers, the company has reported negative results for the last three consecutive quarters, contributing to its poor long-term growth outlook.
In the broader market context, Sun TV Network's short-term performance shows a decline of 1.29% over the past week, while the benchmark Sensex has decreased by 1.42%. This indicates that the stock has slightly outperformed the benchmark in the short term. However, the stock's long-term performance remains concerning, with a significant underperformance compared to the BSE500 over the last three years, one year, and three months. The company's low growth rates in net sales and operating profit further exacerbate its challenges, suggesting that investor sentiment may be cautious despite the recent price increase.