Why is Sun TV Network falling/rising?

As of 29-Jul, Sun TV Network Ltd. is experiencing a price increase, currently at 573.15, reflecting a rise of 7.95 or 1.41%. Today's price summary indicates that the stock has outperformed its sector by 0.75% and has gained after three consecutive days of decline. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend overall. The stock has shown poor performance over the past year, with a return of -33.84%, and has faced declining investor participation, as evidenced by a significant drop in delivery volume. Despite these challenges, the company boasts high management efficiency with a return on equity (ROE) of 18.69% and a low debt-to-equity ratio, indicating a fair valuation compared to peers.
In the broader market context, Sun TV Network's short-term performance has been weaker than the benchmark, as it has declined by 2.36% over the past week compared to a 1.03% drop in the Sensex. This underperformance is consistent with its long-term trends, where the stock has lagged behind the broader market indices, including the BSE500. The company's recent negative results over the last three quarters and low growth rates in net sales and operating profit further contribute to a cautious outlook among investors, despite its current price increase.