Why is Sun TV Network falling/rising?

As of 19-Aug, Sun TV Network Ltd. is experiencing a slight increase in its stock price, currently at 583.40, reflecting a change of 2.3 (0.4%) upwards. The stock has shown a consecutive gain over the last two days, rising by 1.74% during this period, although it has underperformed its sector by 0.92% today. Despite this recent uptick, the stock's longer-term performance has been concerning, with a year-to-date decline of 14.93% and a significant drop of 28.54% over the past year. The company maintains a high dividend yield of 3.44% and exhibits strong management efficiency with a return on equity (ROE) of 18.68%. However, it faces challenges with flat sales growth and declining profits, which have contributed to its overall negative performance.
In the broader market context, the stock's short-term return of 1.08% over the past week is lower than the Sensex's return of 1.76%, indicating a relative underperformance. While the stock has shown some resilience recently, it has struggled significantly over the longer term, with negative returns compared to the benchmark indices. The company’s low debt-to-equity ratio and fair valuation compared to peers provide some stability, but the overall market sentiment appears cautious due to its poor long-term growth prospects and declining profitability.