Why is Sun TV Network falling/rising?

As of 01-Sep, Sun TV Network Ltd. is currently priced at 544.30, reflecting a slight increase of 0.65 (0.12%). The stock has experienced a trend reversal, gaining after seven consecutive days of decline. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally weak performance. Over the past week, the stock has fallen by 4.07%, and it has seen a significant increase in investor participation, with delivery volume rising by 490% compared to the 5-day average. Despite a year-to-date decline of 20.63% and a one-year return of -33.78%, the company maintains a high management efficiency with a return on equity of 18.68% and a low debt-to-equity ratio, suggesting some underlying strength.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has only declined by 1.56% over the past week. This underperformance is evident as Sun TV Network has generated negative returns over various periods, including a 3.02% decline over the past month and a 20.63% drop year-to-date. The company's flat results in June and poor long-term growth metrics, such as a 5-year annual growth rate of only 5.74% in net sales, further contribute to its challenges. While the stock is trading at a fair valuation compared to its peers, the overall market sentiment and the company's recent financial performance suggest a cautious outlook.