Why is Sun TV Network falling/rising?

As of 12-Sep, Sun TV Network Ltd. is experiencing a decline in its stock price, currently at 555.00, down by 5.6 points or 1.0%. Today's price summary indicates that the stock has underperformed its sector by 1.64%, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a slight decrease of 0.05%, and its performance over the last month has been notably poor, with a decline of 3.84%. Additionally, while the stock has a high management efficiency reflected in a return on equity (ROE) of 18.68% and a low debt-to-equity ratio, it has suffered from a significant drop in profits, with a year-over-year return of -31.57% and a profit decline of -9.4%.
In the broader market context, the Sensex has increased by 1.48% over the past week, contrasting sharply with Sun TV Network's performance. The stock's long-term growth prospects appear weak, with net sales growing at an annual rate of only 5.74% and operating profit at 2.85% over the last five years. This underperformance is further highlighted by the company's flat results in June, where key financial metrics such as profit before tax and profit after tax have also fallen. Consequently, the stock's inability to keep pace with the benchmark and its overall negative performance in both the near and long term contribute to its current downward trajectory.