Why is Sun TV Network falling/rising?

As of 16-Sep, Sun TV Network Ltd. is experiencing a price increase, with its current price at 556.10, reflecting a change of 2.85 (0.52%) upward. The stock has gained after two consecutive days of decline, although it is still trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a year-to-date return of -18.91% and a one-year return of -34.16%, which indicates significant underperformance compared to the broader market, the stock has seen a rise in delivery volume by 7.16% against the 5-day average, suggesting increased investor participation. The company maintains a high management efficiency with a return on equity (ROE) of 18.68% and a low debt-to-equity ratio, which contributes positively to its valuation, although its profits have declined by 9.4% over the past year.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has gained 1.58% over the past week and 2.21% over the past month. This underlines the stock's struggle to keep pace with market trends, as it has consistently underperformed the benchmark indices over various time frames. The flat results reported in June, alongside a decrease in both profit before tax and profit after tax, indicate challenges in the company's financial health, contributing to a lack of long-term growth and investor confidence. Overall, while there is a slight uptick in the stock price, the broader context of underperformance and declining profits suggests caution among investors.