Why is Sun TV Network falling/rising?

As of 17-Sep, Sun TV Network Ltd. is experiencing a price increase, currently at 559.35, reflecting a rise of 3.25 or 0.58%. The stock has shown a consecutive gain over the last two days, with a total return of 1.1% during this period. Despite this recent uptick, the stock has underperformed in the longer term, with a year-to-date decline of 18.44% and a one-year return of -32.28%. The company boasts a high management efficiency with a return on equity (ROE) of 18.68% and a low debt-to-equity ratio, indicating financial stability. However, the stock's performance has been hindered by flat results in recent quarters and poor long-term growth metrics, such as a low annual growth rate in net sales and operating profit. In the broader market context, the stock's short-term performance of +0.87% over the past week is notably lower than the benchmark Sensex, which has risen by 1.56% during the same period. This underperformance is further highlighted by the stock's negative returns over the past month and year, contrasting sharply with the Sensex's positive performance. While the stock is liquid enough for trading, its long-term growth prospects appear limited, as evidenced by the significant decline in returns compared to the broader market and the company's recent financial results.