Why is Sun TV Network falling/rising?

As of 18-Sep, Sun TV Network Ltd. is currently priced at 560.00, reflecting a slight increase of 0.65 (0.12%). The stock has shown a positive trend recently, gaining for the last three days with a total return of 1.22% during this period. However, it has underperformed relative to the broader market, with a one-week return of -0.11% compared to the Sensex's increase of +1.80%. The stock's performance is characterized by a high management efficiency, indicated by a return on equity (ROE) of 18.68%, and a low debt-to-equity ratio, which suggests financial stability. Despite these strengths, the stock has faced significant challenges, including a -32.08% return over the past year and a -9.4% decline in profits, indicating poor long-term growth prospects.
In the broader market context, while Sun TV Network has outperformed its sector by 0.35% today, its overall performance has lagged behind the benchmark indices, with a year-to-date return of -18.34% compared to the Sensex's +6.24%. This underperformance is further highlighted by the stock's declining investor participation, with a notable drop in delivery volume. The company's flat results in recent quarters, including a -16.53% decline in profit before tax, contribute to a negative outlook, suggesting that despite short-term gains, the long-term trajectory remains concerning.