Why is Sun TV Network falling/rising?

As of 01-Oct, Sun TV Network Ltd. is experiencing a significant rise in its stock price, currently at Rs 602.10, reflecting an increase of Rs 80.05 or 15.33%. Today's performance shows that the stock has outperformed its sector by 8.86%, reaching an intraday high of Rs 617.05, which is an increase of 18.2%. The stock has demonstrated high volatility today, with an intraday volatility of 6.45%, and has traded in a wide range of Rs 94.95. Over the past week, the stock has gained 10.89%, while its performance over the last month shows an increase of 10.62%. Despite a year-to-date decline of 12.20%, the stock's recent upward movement can be attributed to high management efficiency, a low debt-to-equity ratio, and a fair valuation compared to peers, although it has faced challenges with declining profits and long-term growth concerns.
In the broader market context, the stock's short-term performance has significantly outpaced the benchmark Sensex, which has declined by 0.90% over the past week. While the stock has struggled with a year-over-year decline of 29.11%, it is currently benefiting from rising investor participation, as evidenced by an 86.32% increase in delivery volume. The TV Broadcasting & Software sector has also gained by 6.46%, contributing to the positive sentiment around Sun TV Network. However, it is important to note that the company has underperformed the market over the last year, with its returns being substantially lower than the broader market's negative returns of 5.88%.