Why is Suncity Synth. falling/rising?

As of 16-Jul, Suncity Synthetics Ltd is experiencing a decline in its stock price, currently at Rs 14.76, reflecting a decrease of Rs 0.77 or 4.96%. The stock has been underperforming significantly, with a consecutive fall over the last three days resulting in a total drop of 14.19%. It is also trading close to its 52-week low, just 0.68% away from Rs 14.66. The stock's performance has been poor over various time frames, with a 1-week return of -14.43% and a staggering -61.90% over the past year. Additionally, the company has seen a drastic reduction in foreign institutional investor (FII) holdings, now at 0%, and has reported negative book value and high debt levels, indicating weak long-term fundamentals.
In the broader market context, Suncity Synthetics Ltd has significantly underperformed compared to the benchmark Sensex, which has gained 1.02% over the past month while the stock has dropped by 21.49%. This stark contrast highlights the stock's struggles, particularly given its negative EBITDA and declining sales growth rate of -39.90% annually over the last five years. The overall market has generated positive returns, yet Suncity's performance has been detrimental, reflecting a lack of investor confidence and participation, as evidenced by a 97.29% drop in delivery volume compared to the 5-day average.