Why is Sundrop Brands falling/rising?

As of 18-Jul, Sundrop Brands Ltd is currently priced at 913.65, reflecting a decrease of 2.9 points or 0.32%. The stock has recently experienced a trend reversal, falling after three consecutive days of gains. Today, it underperformed its sector by 1.69%, reaching an intraday low of Rs 892.25, which is a decline of 2.65%. Despite this drop, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend over a longer period. Over the past week, the stock has increased by 4.78%, and over the past month, it has risen by 6.52%. However, year-to-date, it is down by 1.76%, contrasting with the benchmark Sensex, which has gained 4.63% during the same period. The company has shown positive financial results, with net sales and profit after tax reaching their highest levels in the last quarter, and it maintains a low debt-to-equity ratio, which could support investor confidence.
In the broader market context, while Sundrop Brands has shown strong performance over the past year with a return of 7.09%, it has lagged behind the Sensex's 0.51% increase. The stock's recent decline comes amid a backdrop of rising investor participation, as evidenced by a significant increase in delivery volume. This suggests that while some investors may be taking profits after recent gains, there is still interest in the stock. The overall market sentiment appears to be mixed, with the stock's short-term performance contrasting with the benchmark's positive trajectory, indicating that external market factors may also be influencing investor behavior.