Why is Sundrop Brands falling/rising?

As of 24-Jul, Sundrop Brands Ltd is experiencing a decline in its stock price, currently at 922.00, which reflects a decrease of 11.25 or 1.21%. Today's price summary indicates that the stock opened with a significant loss of 3.56% and reached an intraday low of Rs 899.25, marking a drop of 3.64%. Despite this, the stock has outperformed its sector by 0.45% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there has been a notable decrease in investor participation, with delivery volume falling by 80.42% compared to the 5-day average. Over the past week, the stock has shown a modest gain of 0.59%, but year-to-date, it is down by 0.86%, contrasting with a 5.18% increase in the benchmark index.
In the broader market context, Sundrop Brands' recent performance has been relatively weak compared to the Sensex, which has gained 0.16% over the past month and 5.18% year-to-date. While the company reported strong quarterly results with a 57.2% growth in net sales and a record profit after tax, the overall year-on-year performance remains negative at -0.43%, indicating challenges in sustaining growth. The majority of shareholders are non-institutional, which may affect the stock's stability and liquidity. The combination of falling investor participation and a trend reversal after three consecutive days of gains suggests that market sentiment may be shifting, contributing to the current decline in the stock price.