Why is Sungold Capital falling/rising?

As of 01-Jul, Sungold Capital Ltd is experiencing a decline in its stock price, currently at 3.03, which reflects a decrease of 0.15 or 4.72%. The stock has underperformed its sector by 4.58% today and has been on a downward trend, losing 9.28% over the past week. Additionally, it has fallen 23.29% over the past month and is trading below all its moving averages, indicating a persistent weakness. The company is facing operating losses, with a weak long-term fundamental strength characterized by minimal growth in net sales and operating profit. The stock's valuation appears expensive compared to its peers, further contributing to investor concerns.
In the broader market context, while the Sensex has gained 2.00% over the past week and 2.76% over the past month, Sungold Capital's significant declines highlight its consistent underperformance against the benchmark. The stock has generated negative returns over the last year, and its profits have stagnated, which contrasts sharply with the positive performance of the broader market. This ongoing trend of underperformance, coupled with erratic trading patterns and a lack of institutional support, suggests that investor sentiment remains bearish, leading to the stock's current decline.