Why is Sungold Capital falling/rising?

As of 11-Jul, Sungold Capital Ltd is experiencing a decline in its stock price, currently at 2.86, which reflects a decrease of 0.15 or 4.98%. The stock has underperformed its sector by 4.06% today and has shown erratic trading patterns, not trading on 2 out of the last 20 days. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has also seen a significant drop in investor participation, with delivery volume falling by 15.26% against the 5-day average. Over the past month, the stock has declined by 25.52%, while its year-to-date performance shows a decrease of 23.73%. The company is facing operating losses and has weak long-term fundamental strength, with net sales growing at a mere annual rate of 2.19%.
In the broader market context, the Sensex has shown a slight decline of 1.12% over the past week, while Sungold Capital's performance has been notably worse, indicating a significant underperformance relative to the benchmark. The company's return over the past year stands at 1.42%, which is modest compared to the Sensex's gain of 3.26%. The stock's valuation appears expensive with a price-to-book value of 0.2, and its return on equity is very low at 0.1. These factors, combined with the company's flat results and declining profits, contribute to a negative outlook, reinforcing the stock's status as a strong sell.