Why is Sunrise Efficie. falling/rising?

As of 15-Oct, Sunrise Efficient Marketing Ltd is experiencing a decline in its stock price, currently at Rs 321.60, reflecting a decrease of Rs 6.55 or 2.0%. The stock has been underperforming, having fallen consecutively for the last seven days, resulting in a total decline of 11.65% during this period. It opened today with a loss of 2% and has not traded above its opening price, indicating a lack of upward momentum. Additionally, the stock's delivery volume has significantly decreased by 86.49% compared to its five-day average, suggesting reduced investor participation. Despite strong year-to-date and one-year returns of 97.36% and 344.44% respectively, the recent performance contrasts sharply with the current downturn. In the broader market context, the Sensex has shown a modest gain of 1.02% over the past week, while Sunrise Efficient Marketing Ltd has declined by 9.57% in the same timeframe, highlighting its underperformance relative to the benchmark. Although the stock has outperformed the Sensex over longer periods, the recent short-term trends indicate a significant divergence. This underperformance may be attributed to the falling investor interest and the stock's inability to maintain momentum, which contrasts with the overall market's stability.