Why is Supreme Holdings falling/rising?

As of 27-Jun, Supreme Holdings & Hospitality Ltd is experiencing a decline in its stock price, currently at Rs 81.90, reflecting a decrease of Rs 9.55 or 10.44%. The stock has underperformed significantly today, with a performance drop of 9.31% compared to its sector. It reached an intraday low of Rs 77.15, marking a 15.64% decrease, and has shown high volatility with an intraday fluctuation of 10.64%. Over the past week, the stock has decreased by 11.56%, and over the past month, it has fallen by 22.92%. Despite a strong one-year return of 30.48%, the company's recent financial performance has raised concerns, particularly with a low Return on Equity (ROE) of 3.93% and a significant decline in net sales by 41.78% in the last six months, indicating poor management efficiency and profitability.
In the broader market context, the Sensex has increased by 2.00% over the past week and by 3.07% over the past month, highlighting that Supreme Holdings is lagging behind the benchmark significantly. While the stock has shown strong long-term performance with a 507.12% increase over the past five years, its recent struggles with profitability and declining sales growth contrast sharply with the overall market's upward trend. The company's low debt-to-equity ratio and majority ownership by promoters may provide some stability, but the current market sentiment appears to be driven by concerns over management efficiency and long-term growth prospects, leading to the stock's downward movement.