Why is Supreme Holdings falling/rising?

As of 24-Jul, Supreme Holdings & Hospitality Ltd is experiencing a price increase, currently at Rs 75.50, reflecting a rise of Rs 1.55 or 2.1%. Today, the stock opened with a significant gain of 4.12% and reached an intraday high of Rs 79.52, which is a 7.53% increase. Despite this positive movement today, the stock has underperformed in the short term, with a 1-week return of -1.87% and a 1-month return of -18.20%. The company has a low Debt to Equity ratio, which is a positive factor, but it also faces challenges such as poor management efficiency indicated by a low Return on Equity (ROE) of 3.93% and declining net sales growth over the past five years.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has shown a slight decline of only 0.09% over the past week. While the stock has outperformed its sector by 3.28% today, its year-to-date performance remains concerning with a decline of 21.60%, compared to the Sensex's gain of 5.18%. This disparity highlights the stock's volatility and potential investor concerns regarding its long-term growth prospects, especially given the significant drop in profitability metrics such as profit before tax and net sales. Overall, while today's price movement is positive, the underlying financial challenges may continue to weigh on investor sentiment.