Why is Supreme Holdings falling/rising?

As of 28-Jul, Supreme Holdings & Hospitality Ltd is experiencing a decline in its stock price, currently at 70.91, reflecting a decrease of 5.09 points or 6.7%. The stock has underperformed its sector by 3.36% today and has opened with a loss of 3.49%. It touched an intraday low of Rs 70.01, indicating a significant drop of 7.88%. Over the past week, the stock has decreased by 4.05%, and its year-to-date performance shows a decline of 26.37%, contrasting with a positive return of 18.58% over the past year. The company is facing challenges such as poor management efficiency, indicated by a low return on equity of 3.93%, and a negative growth rate in net sales over the last five years, which has contributed to its current price movement.
In the broader market context, the Sensex has also shown a decline of 1.59% over the past week, suggesting that the stock's short-term performance is worse than the benchmark. Despite the overall market generating negative returns, Supreme Holdings has managed to outperform the market over the past year, but its recent performance indicates a troubling trend. The construction and real estate sector, in which the company operates, has also fallen by 3.32%, further impacting investor sentiment. The stock's liquidity remains adequate, but the combination of declining sales, poor profitability metrics, and a high valuation relative to peers suggests that investor confidence is waning, leading to the current downward price movement.