Why is Swarnsarita Jewel falling/rising?

As of 25-Jun, Swarnsarita Jewels India Ltd is experiencing a decline in its stock price, currently at Rs 29.70, reflecting a decrease of Rs 1.3 or 4.19%. The stock has underperformed its sector by 7.58% today, opening with a loss of 3.23% and reaching an intraday low of Rs 29.65. Over the past week, the stock has decreased by 1.79%, and its performance over the last month shows a significant drop of 19.45%. Despite a year-on-year return of 4.98%, the company is facing operating losses, a high debt-to-EBITDA ratio, and declining sales, which contribute to its weak long-term fundamental strength. Additionally, 57.66% of promoter shares are pledged, adding pressure on the stock price in a falling market.
In the broader market context, while the Sensex has gained 1.61% over the past week, Swarnsarita Jewels has moved in the opposite direction, indicating a stark contrast in performance. The diamond and gold jewelry sector has seen a rise of 3.4%, further highlighting the company's struggles. The stock's liquidity is also a concern, with a significant drop in delivery volume, suggesting reduced investor interest. Overall, the combination of poor financial metrics, high promoter pledging, and underperformance relative to both the sector and the benchmark has led to the stock's current downward trajectory.