Why is Swarnsarita Jewel falling/rising?

As of 10-Jul, Swarnsarita Jewels India Ltd is experiencing a decline in its stock price, currently at Rs 30.13, which reflects a decrease of -1.27 or -4.04%. Today's price summary indicates that the stock opened with a loss of -2.9% and reached an intraday low of Rs 30.02, marking a decline of -4.39%. The stock has underperformed its sector by -3.78%, and it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by -29.96% compared to the 5-day average. The company's financial health is concerning, as it has reported operating losses, a high Debt to EBITDA ratio, and a significant decline in both PAT and net sales compared to previous quarters. Furthermore, 57.66% of promoter shares are pledged, which adds downward pressure in a falling market.
In the broader market context, the stock's short-term performance over the past week shows a return of +1.93%, contrasting with the Sensex, which has seen a negligible change of -0.06%. However, over the past month, Swarnsarita Jewels has underperformed significantly with a return of -8.28%, while the Sensex has gained +0.97%. Year-to-date, the stock has declined by -26.51%, while the benchmark has increased by +6.46%. This stark contrast highlights the company's struggles relative to the broader market, further exacerbated by its weak long-term fundamentals and declining sales, which contribute to the overall negative sentiment surrounding the stock.