Why is Tarsons Products falling/rising?

As of 30-Jun, Tarsons Products Ltd is experiencing a price increase, currently at Rs 395.15, reflecting a rise of Rs 10.95 or 2.85%. The stock has shown positive momentum, gaining 3.32% over the last two days and outperforming its sector by 2.18% today. It has also surpassed its moving averages across various time frames, indicating a bullish trend. However, despite this recent uptick, the stock has underperformed significantly over the longer term, with a year-to-date decline of 2.29% and a staggering 20.93% drop over the past year. While institutional investors have increased their stake, suggesting growing confidence, the company faces challenges such as low management efficiency, indicated by a return on capital employed (ROCE) of just 8.12%, and a concerning trend of declining operating profit over the past five years.
In the broader market context, Tarsons Products has outperformed the Sensex in the short term, with a weekly return of 5.54% compared to the Sensex's 2.09%. However, the stock's long-term performance remains a concern, as it has consistently lagged behind the benchmark over the past three years, with a return of -44.69% compared to the Sensex's 57.69%. The recent increase in price may be attributed to short-term trading dynamics and increased institutional interest, but the underlying fundamentals, including poor profitability and long-term growth prospects, suggest caution for potential investors.