Why is Tata Consumer falling/rising?

As of 06-Aug, Tata Consumer Products Ltd is experiencing a decline in its stock price, currently at 1,052.60, which reflects a decrease of 11.35 or 1.07%. The stock has been underperforming recently, with a consecutive fall over the last two days resulting in a total decline of 1.81%. Although the stock outperformed its sector by 0.55% today, its performance over the past week shows a decrease of 1.94%, and it has also generated negative returns of 3.22% over the past month. The company has a low debt-to-equity ratio of 0.01 times and high institutional holdings at 44%, indicating some stability; however, the stock's valuation appears expensive with a price-to-book value of 5.2, and it has seen a significant decline in profits over the past year.
In the broader market context, Tata Consumer's short-term performance has been weaker than the benchmark, as it has fallen by 1.94% in the last week compared to a 1.15% decline in the Sensex. This underperformance is compounded by poor long-term growth metrics, with an annual operating profit growth rate of only 9.06% over the last five years and a return on equity of 6.4%. The stock has also generated a return of -11.39% over the past year, indicating a below-par performance relative to both the BSE500 and its historical averages. Overall, the combination of declining profits, high valuation, and recent negative returns suggests a challenging environment for Tata Consumer Products Ltd.