Why is Tata Consumer falling/rising?

As of 11-Aug, Tata Consumer Products Ltd is experiencing a price increase, currently at 1,055.05, reflecting a rise of 6.45 or 0.62%. The stock has shown a trend reversal, gaining after four consecutive days of decline. Despite a recent 1-week performance of -1.58% compared to the Sensex's -0.51%, the stock has performed well year-to-date with a return of +15.31%. It is noteworthy that the stock's delivery volume has increased by 1.65% against the 5-day average, indicating rising investor participation. However, the stock's long-term growth prospects appear limited, with a low operating profit growth rate of 9.06% over the past five years and a return on equity (ROE) of 6.4, suggesting an expensive valuation relative to its peers.
In the broader market context, Tata Consumer's recent performance contrasts with the benchmark, as it has underperformed the BSE500 over the last year and three years. While the stock has gained today, it has still generated a return of -10.90% over the past year, indicating below-par performance in both the long and near term. The company's low debt-to-equity ratio and high institutional holdings may provide some support, but the flat results reported in June and the low return on capital employed (ROCE) of 9.25% raise concerns about its future growth potential. Overall, while the stock is currently rising, the underlying fundamentals suggest caution for long-term investors.