Why is Tata Consumer falling/rising?

As of 14-Aug, Tata Consumer Products Ltd is experiencing a decline in its stock price, currently at 1,048.40, which reflects a decrease of 9.1 points or 0.86%. The stock has underperformed its sector today by 0.49%, and its delivery volume has significantly dropped by 35.26% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has seen a slight decline of 0.42%, and its performance over the last month shows a decrease of 2.15%. Despite a year-to-date increase of 14.58%, the stock has faced challenges with a 10.18% drop over the past year, coupled with poor long-term growth metrics such as a low return on capital employed (ROCE) and a high price-to-book value ratio, suggesting it is trading at a premium compared to its peers.
In the broader market context, the stock's short-term performance has been less favorable than the benchmark, with the Sensex showing only a minor decline of 0.03% over the same week. The company has a low debt-to-equity ratio and high institutional holdings, which typically provide some stability; however, the overall sentiment is dampened by flat results in recent quarters and a significant drop in profits over the past year. This combination of underperformance in both short-term and long-term metrics, along with a very expensive valuation, contributes to the stock's current downward trajectory.