Why is TCS falling/rising?

As of 28-Jul, Tata Consultancy Services Ltd. is experiencing a decline in its stock price, currently at Rs 3,079.05, which reflects a decrease of Rs 55.3 or 1.76%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 3.15% during this period. It is also trading close to its 52-week low, just 0.61% above Rs 3,060.25. The stock's performance over the past week shows a decline of 2.51%, while its one-month return is down 10.57%. Despite strong long-term fundamentals, including a high return on equity of 46.19% and a healthy growth rate in net sales, the stock has generated a significant negative return of 29.83% over the past year, indicating challenges in the current market environment.
In the broader market context, TCS's recent performance contrasts with the Sensex, which has only declined by 1.59% over the past week and 3.77% over the past month. This underperformance suggests that TCS is facing specific challenges that are not affecting the broader market to the same extent. Additionally, the stock's liquidity appears to be decreasing, as evidenced by a 19.99% drop in delivery volume compared to the five-day average. While TCS maintains a high dividend yield of 4.05% and strong institutional holdings at 23.48%, these factors have not been sufficient to counteract the recent downward trend in its stock price.