Why is TCS falling/rising?

As of 30-Jul, Tata Consultancy Services Ltd. is experiencing a decline in its stock price, currently at Rs 3,053.55, which reflects a decrease of Rs 3.0 or 0.1%. The stock has been on a downward trend, losing 3.96% over the past week and 11.77% over the past month. It is also close to its 52-week low, just 0.41% away from Rs 3,041. Despite this, there has been a notable increase in investor participation, with delivery volume rising by 81.08% against the 5-day average. The company maintains strong long-term fundamentals, evidenced by a high return on equity (ROE) of 46.19% and a healthy growth rate in net sales. However, the stock's performance over the past year has been poor, with a return of -30.03%, despite profits increasing by 3.5%.
In the broader market context, TCS's recent performance contrasts sharply with the benchmark Sensex, which has only declined by 1.50% over the past week and has gained 4.28% year-to-date. This underperformance highlights the challenges TCS faces, particularly as it has been trading below its moving averages across multiple time frames. While the stock has a high dividend yield of 4.16% and strong institutional holdings at 23.48%, the overall market sentiment appears to be more favorable towards the benchmark, indicating that TCS may be struggling to attract investor confidence amidst its recent price declines.