Why is The Byke Hospi. falling/rising?

As of 25-Jul, The Byke Hospitality Ltd's stock price is currently at 79.21, reflecting a decrease of 1.58, or 1.96%. The stock has underperformed its sector by 0.44% today, having touched an intraday low of Rs 78.9, which represents a decline of 2.34%. Over the past week, the stock has seen a return of -0.99%, and over the past month, it has declined by 7.90%. The company's performance is further indicated by its moving averages, as it is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 46.46% against the 5-day average. The company has also shown weak long-term fundamental strength, with a -4.58% CAGR growth in net sales over the last five years and a low return on equity of 1.31%, indicating low profitability.
In the broader market context, The Byke Hospitality Ltd's short-term performance has been worse than the benchmark Sensex, which has only declined by 0.36% over the past week. Despite a positive return of 4.87% over the past year, the company's profits have decreased by 18.6%, and it has reported negative results for the most recent quarter. The stock is trading at a discount compared to its peers' average historical valuations, but its high price-to-book value ratio of 2.1 suggests it may be overvalued given its weak fundamentals. Overall, the combination of declining sales, poor profitability metrics, and reduced investor interest has contributed to the stock's downward movement.