Why is Timex Group falling/rising?

As of 14-Jul, Timex Group India Ltd is experiencing a decline in its stock price, currently at 222.35, which represents a decrease of 3.05 or 1.35%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 4.45% during this period. Additionally, the stock's performance today has underperformed the sector by 1.82%. Over the past week, it has decreased by 3.01%, while its one-month return shows a significant drop of 18.63%. Despite these short-term challenges, the company has demonstrated strong fundamentals, including a low Debt to EBITDA ratio of 0.44 times and consistent positive results over the last three quarters, with notable growth in net sales and profits.
In the broader market context, the stock's recent decline contrasts with the benchmark Sensex, which has only fallen by 1.42% over the past week. While Timex Group has outperformed the benchmark over longer periods, such as a 40.06% return in the last year compared to the Sensex's 2.15%, its short-term performance indicates a struggle amidst falling investor participation, as evidenced by a 68.72% drop in delivery volume against the five-day average. This combination of recent underperformance and declining investor interest suggests that market sentiment may be weighing on the stock, despite its strong long-term growth potential.